You create standard and custom images on reference computers. An organization can have a single standard image used as a baseline for all users; it can also have multiple custom images used forspecific needs for different groups of users.

• Standard image: It's a single image used as a baseline for all computers. It includes customization such as additional applications, security, and other settings affecting features and components of the operating system.
• Custom image: It's used for different target groups. For example, one custom image could be used for users in the Sales department, and another for the Accounting department.
• Role-based image: It's another custom image. Instead of creating images targeted to specific departments, they are created for users performing specific tasks. For example, an image could be created for graphic artits that includes allof the tools they need. It doesn't matter which department they work in.
• Geographic and localization-based images: Very large organizations can span different countries supporting different languages and locales. Separate images can be created to support these different users.